Tuesday, July 15th, 2025

Time	Event
6:00a	IAB Europe Releases Latest Attitudes to Retail Media Report Revealing Key Trends, Challenges, & Opportunities IAB Europe, the leading European-level industry association for the digital advertising industry, has today (15th July, 2025) released the second edition of its Attitudes to Retail Media Report, offering a comprehensive view of how Europe’s retail media landscape is developing. [...] The post IAB Europe Releases Latest Attitudes to Retail Media Report Revealing Key Trends, Challenges, & Opportunities appeared first on ExchangeWire.com. (Comment on this)
8:00a	Social: So what if it’s just media? In part 2 of this series, Dan Gee of Media Futures Market follows his assertion that social is just media now, by asking ‘So What?’ The post Social: So what if it’s just media? appeared first on ExchangeWire.com. (Comment on this)
8:00a	Digest: TripleLift Lays Off Staff Amid Cuts; xAI Seeks USD$200bn Valuation in Next Fundraise In today’s Digest, we cover TripleLift laying off staff amid cuts, xAI seeking a $200bn valuation in its next fundraise, and Hearst taking over the Dallas Morning News after 140 years. The post Digest: TripleLift Lays Off Staff Amid Cuts; xAI Seeks USD$200bn Valuation in Next Fundraise appeared first on ExchangeWire.com. (Comment on this)
10:00a	Kargo Wins Big at ELETS India Brand Summit and Awards 2025 Kargo, a leader in delivering breakthrough omnichannel advertising solutions for global brands, has been recognised with two prestigious wins at the ELETS India Brand Awards 2025. Kargo won top honours in the Outstanding Innovation in Display category for their innovative ASUS [...] The post Kargo Wins Big at ELETS India Brand Summit and Awards 2025 appeared first on ExchangeWire.com. (Comment on this)
10:16a	VIOOH Partners with Outernet to Deliver Premium Programmatic DOOH in London’s Most Iconic Entertainment Destinations  VIOOH, the leading premium global digital-out-of-home (DOOH) supply-side platform, announced a new programmatic partnership with global media and entertainment company, Outernet London. Outernet is home to Europe's largest and most advanced digital screens, complemented by state-of-the-art event venues and retail spaces. [...] The post VIOOH Partners with Outernet to Deliver Premium Programmatic DOOH in London’s Most Iconic Entertainment Destinations  appeared first on ExchangeWire.com. (Comment on this)
12:51p	Powerful AXA Ad Tops Rankings as Most Emotionally Engaging Campaign of Euro 2025 A powerful short film from insurance brand AXA about a women’s walking football team of cancer survivors is the most emotionally-engaging ad of Euro 2025. That’s according to new data from DAIVID, which found the nine-minute documentary-style video "Kicking Cancer: The World’s Toughest [...] The post Powerful AXA Ad Tops Rankings as Most Emotionally Engaging Campaign of Euro 2025 appeared first on ExchangeWire.com. (Comment on this)
1:49p	Mediamond Collaborates with Cedara & Launches the Sustainable Advertising Solution, Green Footprint In response to the growing interest in sustainability and corporate reputation in Italy, Cedara, the AI Engine for sustainable media, is proud to announce a strategic partnership with Mediamond. Through this collaboration, Mediamond has developed Green Footprint, the solution that [...] The post Mediamond Collaborates with Cedara & Launches the Sustainable Advertising Solution, Green Footprint appeared first on ExchangeWire.com. (Comment on this)

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