Thursday, July 17th, 2025

Time	Event
7:46a	Captify & Adalyser Partner to Leverage Search Intent Data for Premium TV Inventory Captify, the leading provider of real-time audiences and insights fuelled by Search Intelligence, today (16th July, 2025) announced a partnership with Adalyser, a TV advertising platform, to enhance its targeting capabilities across its premium TV inventory.  Through this partnership, Adalyser’s ActiveVoice [...] The post Captify & Adalyser Partner to Leverage Search Intent Data for Premium TV Inventory appeared first on ExchangeWire.com. (Comment on this)
8:00a	Digest: AI Summaries on Google Discover Raise Publisher Concerns; Omnicom Profitability Declines In today’s Digest, we cover AI summaries on Google Discover raising publisher concerns, Omnicom topping estimates on APAC strength, and GenAI adoption in video ads soaring.  The post Digest: AI Summaries on Google Discover Raise Publisher Concerns; Omnicom Profitability Declines appeared first on ExchangeWire.com. (Comment on this)
12:24p	Marketing Budgets Bounce Back: IPA Bellwether Q2 2025 UK marketing budgets made a bounce back in Q2 2025, following their drop in the previous quarter. We look at what industry leaders make of the latest findings.  Marketing budgets expanded at the strongest pace in a year during the second [...] The post Marketing Budgets Bounce Back: IPA Bellwether Q2 2025 appeared first on ExchangeWire.com. (Comment on this)
1:08p	Adform & Airtory Partner to Power Global CTV Creative Planning & Optimisation Adform, the most powerful and safe media buying platform built for game changers, today (17th July, 2025) announces a strategic partnership with Airtory, the world-leading creative management platform, to transform connected TV (CTV) ad engagement. Brands and agencies will have [...] The post Adform & Airtory Partner to Power Global CTV Creative Planning & Optimisation appeared first on ExchangeWire.com. (Comment on this)

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