Wednesday, July 23rd, 2025

Time	Event
8:00a	Mantis Partners with PubMatic to Scale AI-Powered Contextual Targeting  Mantis, a leading provider of contextual advertising solutions with built-in brand safety and suitability, today (23 July, 2025) announced a strategic partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. The collaboration enables Mantis’s curated [...] The post Mantis Partners with PubMatic to Scale AI-Powered Contextual Targeting  appeared first on ExchangeWire.com. (Comment on this)
8:00a	Digest: UK Strikes AI Deal With OpenAI; YouTube Could Be Required to Prioritise Public Service Broadcaster Content; Dark Traffic Surges 49% Today’s Digest discusses the UK striking an AI deal with OpenAI for public sector use, YouTube potentially being required to prioritise British public service broadcaster content, and ‘dark traffic’ surging 49% as ad blockers obscure 1 billion users. The post Digest: UK Strikes AI Deal With OpenAI; YouTube Could Be Required to Prioritise Public Service Broadcaster Content; Dark Traffic Surges 49% appeared first on ExchangeWire.com. (Comment on this)
9:52a	Ogury ottiene la validazione SBTi per gli obiettivi di riduzione delle emissioni basati su criteri scientifici Ogury, leader nelle soluzioni pubblicitarie alimentate da dati esclusivi e fondate sul rispetto della privacy, annuncia oggi che la Science Based Targets initiative (SBTi) ha ufficialmente approvato i suoi obiettivi di riduzione delle emissioni a breve e lungo termine e il raggiungimento delle emissioni [...] The post Ogury ottiene la validazione SBTi per gli obiettivi di riduzione delle emissioni basati su criteri scientifici appeared first on ExchangeWire.com. (Comment on this)
9:52a	Ogury Earns SBTi Validation for Science-Based Emissions Reduction Targets Ogury, the leader in advertising solutions fuelled by exclusive data and grounded in privacy, today announced that the Science Based Targets initiative (SBTi) has officially approved its near-term, long-term, and net-zero emissions reduction goals. This milestone confirms that Ogury’s targets [...] The post Ogury Earns SBTi Validation for Science-Based Emissions Reduction Targets appeared first on ExchangeWire.com. (Comment on this)
12:00p	EX.CO’s Agentic AI Taxonomy Solution Empowers Publishers to Transform Video Archives into Revenue-Ready Assets EX.CO, the machine learning video technology platform powering successful video strategies for the world’s leading media groups, today announced the launch of a powerful new agentic AI taxonomy feature, now live across Ziff Davis properties. This breakthrough solution enables publishers [...] The post EX.CO’s Agentic AI Taxonomy Solution Empowers Publishers to Transform Video Archives into Revenue-Ready Assets appeared first on ExchangeWire.com. (Comment on this)
12:00p	The End of Everything (Except the Actual Ad Tech Problems) In her latest weekly column for ExchangeWire, Shirley Marschall examines the darker side of the advertising technology industry, and how genuinely examining and questioning these flaws can help the sector to move forwards. The end of [insert buzzword of the day] [...] The post The End of Everything (Except the Actual Ad Tech Problems) appeared first on ExchangeWire.com. (Comment on this)

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