Thursday, July 24th, 2025

Time	Event
8:00a	“Programmatic DOOH is Rapidly Gaining Favour with Digitally Focussed Marketers”: JCDecaux’s Mark Halliday on Omnichannel Effectiveness JCDecaux UK's Director of Programmatic joins us to discuss how programmatic digital out of home is helping digital marketers to solve effectiveness challenges in omnichannel campaigns. The post “Programmatic DOOH is Rapidly Gaining Favour with Digitally Focussed Marketers”: JCDecaux’s Mark Halliday on Omnichannel Effectiveness appeared first on ExchangeWire.com. (Comment on this)
8:00a	Digest: Brainlabs Acquires Exverus Media; WARC Report Reveals Key Consumer Trends Shaping Purchase Decisions In today’s Digest, we discuss Brainlabs' acquisition of Exverus Media to expand its US operations, WARC’s report revealing key consumer trends shaping purchase decisions, and the metrics gap hindering creator marketing impact. The post Digest: Brainlabs Acquires Exverus Media; WARC Report Reveals Key Consumer Trends Shaping Purchase Decisions appeared first on ExchangeWire.com. (Comment on this)
11:56a	Axeptio Expands European Presence with the Acquisition of CookieCode in the Netherlands Axeptio, a global leader in consent management solutions, has announced the acquisition of CookieCode, a Dutch platform known for its strong network of agency partners across Northern Europe. This marks a major step in Axeptio’s international growth, following the recent [...] The post Axeptio Expands European Presence with the Acquisition of CookieCode in the Netherlands appeared first on ExchangeWire.com. (Comment on this)
12:23p	Müller FRijj & Overwolf Declare ‘Winning Is Overrated’ with Challenges Across Top Games Müller FRijj, the iconic ready-to-drink milkshake brand, has launched a major gaming campaign across the UK, in collaboration with world-leading gaming adtech platform, Overwolf Ads. The activation marks an extension of Müller FRijj’s recent integrated campaign, ‘Just feel the URjj’, building [...] The post Müller FRijj & Overwolf Declare ‘Winning Is Overrated’ with Challenges Across Top Games appeared first on ExchangeWire.com. (Comment on this)
12:45p	DoubleVerify’s 9th Global Insights Report Reveals Shifting Media Quality and Performance Trends DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today released its 2025 Global Insights: EMEA Report, spotlighting key advertising trends and media quality benchmarks. The report draws on over one trillion impressions [...] The post DoubleVerify’s 9th Global Insights Report Reveals Shifting Media Quality and Performance Trends appeared first on ExchangeWire.com. (Comment on this)
1:00p	Pentaleap and Teads Partner to Break New Ground in Programmatic Retail Media Pentaleap Inc., a leader in retail media technology, and Teads (NASDAQ: TEAD), the omnichannel outcomes platform for the open internet, today announced a new-to-market partnership delivering a real-time bidding (RTB) integration for retailers' onsite Sponsored Product Ads (SPAs). This industry-first [...] The post Pentaleap and Teads Partner to Break New Ground in Programmatic Retail Media appeared first on ExchangeWire.com. (Comment on this)
3:32p	ArcSpan Raises $5.2M to Accelerate Publisher Audience Data Monetisation with AI, Identity and Quality Curation Tools ArcSpan, the leading publisher-first audience monetisation platform, today announced it has raised USD$5.2m (£3.4m) in a Seed Extension round. The capital will support ArcSpan's mission to help digital publishers maximise revenue by transforming first-party data into high-performance, advertiser-ready audience and curation solutions. The funding round, [...] The post ArcSpan Raises $5.2M to Accelerate Publisher Audience Data Monetisation with AI, Identity and Quality Curation Tools appeared first on ExchangeWire.com. (Comment on this)
5:01p	Business Travel Begins in the Office. New Research Reveals the Powerful Role Office Media Plays to Influence Business Travel Decisions Today (24 July, 2025) VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, in partnership with ECN, a world leading digital out of home office media publisher, has released a new report ‘Office to Onboard: How Programmatic DOOH reaches [...] The post Business Travel Begins in the Office. New Research Reveals the Powerful Role Office Media Plays to Influence Business Travel Decisions appeared first on ExchangeWire.com. (Comment on this)

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