Interesting research I've found of Southern identity in the Upper South, Oklahoma, as well as former Border South States of Missouri, Maryland, and Delaware
Kentucky- 70-80% of Kentuckians identify as Southerners living in the South with the lower number around 72%
Tennessee- 81% of Tennesseeans identify as Southerners living in the South
North Carolina- 74% of North Carolinians identify as Southerners living in the South
Virginia- 60% of Virginians identify as Southerners living in the South
Arkansas- 83% of Arkansans identify as Southerners living in the South
West Virginia- 63-64% of West Virginians identify as Southerners living in the South
Maryland- 27-30% of Marylanders identify as Southerners living in the South
Missouri- 6-24% of Missourians identify as Southerners living in the South
Delaware- 10-20% of Delawareans identify as Southerners living in the South
Oklahoma- 51-54% of Oklahomans identify as Southerners living in the South
*Forgot to mark Oklahoma on the map
Of course you'd probably be able to find polls that show varying numbers but this is taking together a number of polls and research from the late 90s-2020s averaged out together. I listed some of the research links I used below.