syn_openculture: Spike Jonze Creates a New Short Film (aka Commercial) for Apple

Spike Jonze Creates a New Short Film (aka Commercial) for Apple

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With his iconic Super Bowl ad in 1984, Ridley Scott began a tradition of accomplished filmmakers creating advertisements for Apple. In the years since, we’ve seen David Fincher shoot an ad promoting the iPhone 3GS, Michel Gondry direct a spot showcasing the iPhone’s cinematic features, and Spike Jonze craft a memorable ad for the HomePod. Now, Jonze returns with a new commercial (above) for the AirPods 4 with Active Noise Cancellation. The five-and-a-half-minute film, titled “Someday,” stars Pedro Pascal and it follows–writes Variety–his character as he “navigates an emotional journey of moving on after a breakup. When the grief-stricken man initiates Active Noise Cancellation on his AirPods 4, his world transforms: The cold, wintry palette flips into a vibrant dreamscape, and everything and everyone becomes part of the music.”

With a few clicks of the mouse and for $149.99, you, too, can transport yourself to your own sound-and-color filled world. It’s that easy.…

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