Cyrillic letters as "funny" stand-ins for other letters
Writing Cyrillic letters as "funny" stand-ins for similar-looking letters
in the Roman alphabet is annoying to some people whose languages use
that alphabet. And it has no wittiness to make up for that.
I too look down on mockery of the Cyrillic alphabet, or of umlauts.
Not as strongly as Viv Groskop does, but enough to give me a low
opinion of whoever did it. Likewise for mockery of Chinese characters
and Indian alphabets. The first time someone did these things, it may
have been clever, but nowadays it is merely silly and trite.
I was just a little more clever when I pronounced Toys-Я-Us as if the Я
were Cyrillic — as Toys-Ya-Us. I wasn't the one who chose to write
it that way, rather I mocked the company by pronouncing its name in
the correct way which it probably did not expect.
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