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At HarperCollins, for example, e-books made up 25 percent of all young-adult sales in January, up from about 6 percent a year before — a boom in sales that quickly got the attention of publishers there.

“Adult fiction is hot, hot, hot, in e-books,” said Susan Katz, the president and publisher of HarperCollins Children’s Books. “And now it seems that teen fiction is getting to be hot, hot, hot.”

In their infancy e-readers were adopted by an older generation that valued the devices for their convenience, portability and, in many cases, simply for their ability to enlarge text to a more legible size. Appetite for e-book editions of best sellers and adult genre fiction — romance, mysteries, thrillers — has seemed almost bottomless.

But now that e-readers are cheaper and more plentiful, they have gone mass market, reaching consumers across age and demographic groups, and enticing some members of the younger generation to pick them up for the first time.

Мне тоже раньше казалось, что детская книга сдастся в последнюю очередь. Но после отчета Даблдей мнение пришлось поменять. И этот материал NYT — ещё одно подтверждение. Дело не в «красивой» «Алисе» и даже не в интерактивных штучках. Просто дети уже привыкли к кнопкам. И, получая букридер, понимают, что с ним можно делать. Читать запоем.