Many young men have applied to me for creative positions, and I have been amazed to find how few have ever called on their wills to work their imagination. One of my test questions has been, "What did you ever try to think up on your own initiative?" In most cases the answer has been, "Nothing."

Alex F. Osborn, creator of modern brainstorming. ( from Applied Imagination, revised edition. 1979. p.311)