Intuitive judgments have received extensive attention and there is mounting evidence that these judgments can be made extremely quickly, particularly when they involve inferring social information from a face. For example, affective judgments, such as determining whether or not you like somebody based on their photograph, can be made as quickly as 160 ms. These rapid judgments can also be made when the stimuli have been barely processed within conscious awareness. People are able to infer traits, such as competence or trustworthiness, from faces they have seen for as little as 100 ms. Despite their rapidity, these trait inference judgments have been demonstrated to predict important decisions, such as voter choices in U.S. congressional elections.

...in another experiment, the authors found that students were happier with choices made intuitively than when these were made analytically.*

Alan G. Sanfey, Luke J. Chang (2008) Multiple Systems in Decision Making
Annals of the New York Academy of Sciences 1128 (1) , 53–62 doi:10.1196/annals.1399.007

Девушка, мечтающая об автомобиле Civic, отвечает на объявление и шлет фотографию своих сисек в журнал популярного блоггера, мама которого в телевизоре хамит юному египтологу, а в это время, ученый-биолог со-товарищи раздумывает, почему мужчины скромнее женщин.