Wednesday, August 29th, 2018

Time	Event
2:50a	Weekly Focus: Google Rebrands Payment App in India; Expansion Plans Underway This week, Google has unveiled a rebranding of its digital payments service and plans for further expansion of the platform in India, where consumers have made more than 750 million transactions with the app. Called ‘Tez’, when it was launched in the country last September, the payments platform since has chalked up more than 22 million users – including 1.2 million local businesses – each month, according to Caesar Sengupta, Google’s general manager for payments and the company’s next billion [...] The post Weekly Focus: Google Rebrands Payment App in India; Expansion Plans Underway appeared first on ExchangeWire.com. (Comment on this)
12:00p	Using Data Science to Understand the Quantity & Diversity of YouTube Content Data science has increasingly been at the forefront of developments in advertising and marketing technology; and with very good reason. In the video space, data science is a crucial element for ensuring brand objectives are met against billions of data signals. In this piece for ExchangeWire, Dr Jon Morra, vice president, data science, Zefr, details the three components of data science in delivering those objectives for brands advertising on YouTube. We believe that advertisers and brands should be able [...] The post Using Data Science to Understand the Quantity & Diversity of YouTube Content appeared first on ExchangeWire.com. (Comment on this)

<< Previous Day

2018/08/29 [Calendar]

Next Day >>