The Case for the 20% & Independent Ad Tech in a Consolidated World Is independent ad tech on the wane? Its most vocal champion, Brian O’Kelley, is now a paid employee of AT&T. His company, AppNexus – for the best part of ten years the standard bearer for independent ad tech – is now part of the biggest telco in the world. You wonder where the priorities will lie in the coming 12 months.
Will it continue to be the home of the innovative independent ad tech companies that built their [...]
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