TheViewPoint Harnesses Header Bidding Technology to Elevate Publishers’ Monetisation Experience

TheViewPoint has integrated Header Bidding technology, providing publishers with the ability to receive bids from multiple SSPs simultaneously. 
TheViewPoint, a SaaS CTV/OTT monetisation platform for publishers, is now supporting the Header Bidding model for ad bidding. This will help media owners sell their ad inventory at the best price within every single auction. 
The Header Bidding technology allows publishers to see all available bids being served from diverse pools of media buyers for a concrete impression, and automatically collects the highest one. [...]

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