2021 Predictions: Ad Spend & Brand Advertising

Whilst brands may not be at the centre of the dramatic infrastructural shifts the industry is undergoing, they have by no means been immune from them. With consumers more conscious than ever before of their right to privacy, vigilance surrounding brand safety and suitability has become vital for companies, who want to keep their customers’ confidence. Couple that with the need for sensitivity during a period of unprecedented crises and social upheaval and it becomes clear that 2020 was, if [...]

The post 2021 Predictions: Ad Spend & Brand Advertising appeared first on ExchangeWire.com.