2021 Predictions: OOH
With consumers around the world confined to their homes, and few venturing outdoors, 2020 looked disastrous for out-of-home (OOH) advertising. Yet, despite the pessimistic outlook, OOH proved resilient, and adapted to the landscape with agility and flexibility. Now, many OOH leaders are confident that 2021 will be a year of growth and success for the space. We spoke to some of them to hear their predictions for the year ahead.
Much-needed technological standards will emerge this year
2021 for Programmatic OOH will [...]
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