Pebble Is Officially Pebble Again
Pebble smartwatches are officially reclaiming their iconic name after Core Devices CEO Eric Migicovsky successfully recovered the Pebble trademark. "Great news -- we've been able to recover the trademark for Pebble! Honestly, I wasn't expecting this to work out so easily," Core Devices CEO Eric Migicovsky writes in an update blog. "Core 2 Duo is now Pebble 2 Duo. Core Time 2 is now Pebble Time 2." The Verge reports: As a refresher, Pebble was one of the OG smartwatches. Despite a loyal customer base, however, it wasn't able to compete with bigger names like Fitbit, the Apple Watch, or Samsung. In 2016, Pebble was acquired by Fitbit for $23 million, marking the end of the first Pebble era. Along the way, Fitbit was acquired by Google. That's important because the tech giant agreed to open-source Pebble's software, and Migicovsky announced earlier this year that Pebble was making a comeback. However, because Migicovsky didn't have the trademark, the new Pebble watches were initially dubbed the Core 2 Duo and the Core Time 2. "With the recovery of the Pebble trademark, that means you too can use the word Pebble for Pebble related software and hardware projects," Migicovsky writes, acknowledging Pebble's history of community development.

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