iPhones 17 and the Sugar Water Trap
Analyst Ben Thompson, commenting on Apple's outlook following the launch of the iPhone 17 lineup: Apple, to be fair, isn't selling the same sugar water year-after-year in a zero sum war with other sugar water companies. Their sugar water is getting better, and I think this year's seasonal concoction is particularly tasty. What is inescapable, however, is that while the company does still make new products -- I definitely plan on getting new AirPod Pro 3s! -- the company has, in the pursuit of easy profits, constrained the space in which it innovates. That didn't matter for a long time: smartphones were the center of innovation, and Apple was consequently the center of the tech universe. Now, however, Apple is increasingly on the periphery, and I think that, more than anything, is what bums people out: no, Apple may not be a sugar water purveyor, but they are farther than they have been in years from changing the world.

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