IPA Bellwether Report Q2 2019: Growth In Digital, But Confidence Continues to Slide

The IPA Bellwether Report of Q2 2019, released today Wednesday 17th July, has revealed overall marketing budgets in the United Kingdom have flatlined, with 0% growth observed over the next three months. Confidence in own-company financial prospects has also plummeted to the lowest levels observed since 2011, largely attributed to political uncertainty. However, internet marketing budgets are set to increase by 11.5%, driven by continued technological innovation.
Report highlights
– Net UK marketing budgets flatline, with 0% growth/decline forecast following +8.7% increase [...]

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