Predictions 2020: Publisher Monetisation

As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is publisher monetisation, which is facing ever-greater challenges in the privacy-first era, though this in turn leads to opportunities which could not previously be realised.
Solving the holy trinity for publishers

The holy trinity of advertising in 2019 was trust, transparency and brand safety. [...]

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