PIE (Programmatic is Everything) Theory in the 20’s Writing exclusively for ExchangeWire in response to Ciaran O’Kane’s twenty predictions for 2020, Robert Webster (pictured below), founder of Canton Marketing Solutions, delves further into the Programmatic is Everything (PIE) theory, which is poised to dominate marketing over the coming decade.
My favourite of Ciaran’s 2020 predictions was the statement that programmatic is everything. This is partly because I think it was over a pint with him that the phrase finally took hold. Not that I am trying to claim ownership, [...]
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