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Tuesday, March 17th, 2020
| Time |
Event |
| 9:00a |
Picnic Media Continues Rapid Expansion With Two Senior Hires Picnic Media, the user-first ad marketplace, moves into a new phase of expansion with the appointment of Manchester-based sales operation One Link Digital to bolster its presence outside London. One Link’s Peter Boler will lead Picnic’s Regional Sales operations, while Julia Smith also joins as Picnic’s first PR Director.
The appointments signal a further gear change for Picnic, which brings the high-quality ad experiences of social media to the open web, delivering proprietary social formats like Sponsored Stories and Posts mid-article [...]
The post Picnic Media Continues Rapid Expansion With Two Senior Hires appeared first on ExchangeWire.com. | | 11:00a |
Fatherly Gets Scooped Up by Some Spider Studios; Lee Enterprises Completes Acquisition of Berkshire Hathaway Newspaper Operations In today’s edition of the ExchangeWire Daily Digest: Fatherly Gets Scooped Up by Some Spider Studios; Lee Enterprises completes acquisition of Berkshire Hathaway newspaper operations; and Adyoulike finds 20% decline in homepage targeting month-on-month.
Fatherly Gets Scooped Up by Some Spider Studios
Just as the US was beginning to react to the spread of the coronavirus, two media companies were putting the finishing touches on a merger. On Thursday, Some Spider Studios acquired Fatherly, a digital website geared toward dads, creating a [...]
The post Fatherly Gets Scooped Up by Some Spider Studios; Lee Enterprises Completes Acquisition of Berkshire Hathaway Newspaper Operations appeared first on ExchangeWire.com. | | 6:00p |
PubMatic Releases Audience Encore to Activate First-Party Data Programmatically Premium digital technology company PubMatic, today announced the launch of Audience Encore, a new solution that significantly changes the way publishers monetise audience data. PubMatic is the first SSP to allow publishers to activate both data and inventory across major programmatic channels including desktop, video and mobile.
Buyers and sellers transact via deal IDs, creating an efficient and secure process that offers more control and monetisation potential for publishers and data companies across the platform, without data leakage. Partners including [...]
The post PubMatic Releases Audience Encore to Activate First-Party Data Programmatically appeared first on ExchangeWire.com. |
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