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Tuesday, April 14th, 2020
| Time |
Event |
| 8:00a |
PubNative Launches Programmatic VR Advertising Mobile publisher platform and programmatic ad exchange PubNative announces that it is expanding its offering with ads in gaming and VR environments, partnering with in-game monetisation platform Admix.
Virtual reality has become increasingly popular over the past few years, pushed by the progress of VR hardware. Statista estimates that $7B will be spent by consumers on VR/AR apps in 2020, from a budget of almost nothing 5 years ago. For advertisers, it is capital to have the right tools to target [...]
The post PubNative Launches Programmatic VR Advertising appeared first on ExchangeWire.com. | | 11:30a |
WeChat Limits Third-Party App Access; US Q2 Search Ad Spend Could Drop by 29% In today’s ExchangeWire new’s digest: WeChat limits third-party app access to user data; US search ad spend could fall by 29% in Q2; and Beachfront Digital and Amobee partner to integrate video-on-demand into programmatic.
WeChat limits third-party app access to user data
WeChat, the Chinese all-in-one app, has limited access to sensitive user data to only a select few developers. The move comes in response to violations of the tech giant’s user privacy regulation, according to WeChat, including a reported 3,252 attempts [...]
The post WeChat Limits Third-Party App Access; US Q2 Search Ad Spend Could Drop by 29% appeared first on ExchangeWire.com. | | 1:00p |
60% of Content Containing COVID-Related Keywords Is Brand Safe GumGum, Inc., an artificial intelligence company specialising in solutions for advertising and media, today [14 April] released data indicating that a majority of online content containing keywords related to the ongoing novel coronavirus pandemic is actually safe for brand advertising.
The findings come from analysis by Verity, the company’s machine learning-based content analysis and brand safety engine. Between March 25th and April 6th, Verity identified 2.85 million unique pages containing COVID-related keywords across GumGum’s publisher network. Of those pages, the [...]
The post 60% of Content Containing COVID-Related Keywords Is Brand Safe appeared first on ExchangeWire.com. | | 1:04p |
Why The Vertical Ad Network Will Win The Decade The term ‘ad network’ surfaces a lot of ill-feeling when discussed at conferences or in the trade press – its reputation has been besmirched by consistent bad behaviour over two decades. Programmatic ad tech vendors built market share in the 10s, by promising to remove ad networks from the supply chain. The irony here of course is that the majority of these ad tech vendors offer a managed service and happily accept IOs.
But things are about to change for the [...]
The post Why The Vertical Ad Network Will Win The Decade appeared first on ExchangeWire.com. | | 1:59p |
Tapad and MediaJel Partner to Enable Digital Advertising Efficiencies Across Devices Tapad, a global leader in digital identity resolution, has partnered with MediaJel, a leading provider of advertising and marketing solutions for regulated markets. The partnership will enhance MediaJel’s current offering, enabling brands to further improve their digital marketing campaigns, and thereby, return on investment.
Tapad’s global, privacy-safe digital cross-device solution, The Tapad Graph, will complement MediaJel’s state-of-the-art advertising solutions to identify and resolve fragmentation created by a consumer’s researching and purchasing behaviour across multiple digital devices. For MediaJel, this provides customers with [...]
The post Tapad and MediaJel Partner to Enable Digital Advertising Efficiencies Across Devices appeared first on ExchangeWire.com. | | 3:53p |
Ogury Launches Mobile Campaign to Encourage Users to Keep Their Smartphones Clean Ogury, the creator of the first advertising engine driven by user choice, today [14 April] launches its “Wash Your Phone” mobile campaign encouraging mobile phone users to regularly clean their devices, eventually aiming to raise funds for those affected by COVID-19 across the world.
Our mobile phones are 10 times dirtier than the average toilet seat, yet few of us wash our devices as often as we do our hands during this period of social distancing. As our phones can be [...]
The post Ogury Launches Mobile Campaign to Encourage Users to Keep Their Smartphones Clean appeared first on ExchangeWire.com. |
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