Tuesday, April 28th, 2020

Time	Event
11:18a	News Corp Australia Partners with Flybuys; US Local Media Advertising Down 3.6% In today’s ExchangeWire new’s digest: News Corp Australia partners with customer loyalty platform Flybuys to bolster its audience segments; US local media advertising is expected to fall by 3.6% as Coronavirus keeps live sports on hold; and Pixep could become Norway’s largest tech IPO as it seeks $200m in funding.   News Corp Australia partners with Flybuys to gain de-identified user data   News Corp Australia has announced that it is partnering with consumer measurement firm Flybuys. The union, announced at the publisher’s premier [...] The post News Corp Australia Partners with Flybuys; US Local Media Advertising Down 3.6% appeared first on ExchangeWire.com. (Comment on this)
2:29p	Sojern Reveals Further Insights on COVID-19’s Impact on Travel Travel digital marketing firm Sojern has launched a new blog series focusing on the impact of the Coronavirus on global travel. Using real-time traveller audiences and insight into global travel demand, the company aims to inform marketers and help them prepare for recovery once the situation stabilises. In this post, Sojern reveals further insights on the impact that COVID-19 has had on travel to and within key European markets. These insights are based on data collected on the 27th April, 2020. We [...] The post Sojern Reveals Further Insights on COVID-19’s Impact on Travel appeared first on ExchangeWire.com. (Comment on this)
3:00p	Ogury Launches Interactive Ad Format Video Chooser Ogury, the creator of the first advertising engine driven by user choice, today [28 April 2020] announced the release of Video Chooser, a new way of delivering full-screen mobile video advertisements that enable consumers to choose the ad that most appeals to them. Ogury is first-to-market with its new Video Chooser advertising feature. As the company’s new default delivery mechanism for full-screen video ads, Ogury’s Video Chooser provides users with the choice of up to three brand ads to watch. [...] The post Ogury Launches Interactive Ad Format Video Chooser appeared first on ExchangeWire.com. (Comment on this)

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