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Wednesday, April 29th, 2020
| Time |
Event |
| 6:00a |
IAS and Amino Payments Partner to Bridge Programmatic Transparency Gap Integral Ad Science (IAS) today [29 April 2020] announced Total Visibility, an industry-leading partnership with Amino Payments, to offer the first solution in programmatic buying showing advertisers the true cost of qualified media. Total Visibility gives advertisers both impression-level financial insights and media quality verification to optimise campaigns in real-time.
Now more than ever, marketers are looking for ways to ensure their advertising budgets are as effective and efficient as possible. With Total Visibility, advertisers not only see the percentage of [...]
The post IAS and Amino Payments Partner to Bridge Programmatic Transparency Gap appeared first on ExchangeWire.com. | | 8:00a |
IPA Publishes 2019 IPA Agency Census The IPA has today [29 April 2020] published its annual Agency Census detailing a breakdown of the make-up of agencies within IPA membership in 2019.
Overall numbers reveal that, at the time of data collection, the employed base in IPA member agencies in 2019 was 24,866, compared with the 25,142 recorded in 2018. While the number of employees in media agencies continued to grow, increasing by nearly 400 year-on-year to 11,357, the number of employees at creative and non-media agencies fell [...]
The post IPA Publishes 2019 IPA Agency Census appeared first on ExchangeWire.com. | | 10:10a |
Google Ad Spend Stabilises After COVID Shock; Omnicom Prepares for Impact of Virus In today’s ExchangeWire news digest: Google’s ad sales stabilise after experiencing a fall amid the Coronavirus pandemic; Omnicom announces that it expects the outbreak to have a dramatic impact on its performance for the rest of 2020; and Facebook announces its giving $2m to help fund news outlets in APAC.
Google ad sales stabilise after Coronavirus shock
Ad sales on Google have stabilised this month after suffering a fall due to the Coronavirus crisis. The search engine had seen revenue from its [...]
The post Google Ad Spend Stabilises After COVID Shock; Omnicom Prepares for Impact of Virus appeared first on ExchangeWire.com. | | 10:35a |
InfoSum Announces Industry Luminary Brian Lesser as Board Member InfoSum announced today [29 April 2020] that media and advertising luminary Brian Lesser has been appointed to its board of directors. Brian has previously held leadership positions at Xaxis, AppNexus, GroupM and was most recently founding CEO at Xandr, AT&T’s advanced advertising company.
InfoSum, a UK-based software as a service (SaaS) company, is reimagining two pillars of the advertising industry – identity and data. InfoSum’s patented federated technology enables multiple first and second-party data sources to be analysed ‘as one’ and [...]
The post InfoSum Announces Industry Luminary Brian Lesser as Board Member appeared first on ExchangeWire.com. | | 12:00p |
The ICO Direct Marketing Code – Yes, it Applies to You! Senior vice president of Merkle’s Data Solution in EMEA, Nick McCarthy (pictured below) writes exclusively for ExchangeWire about why businesses should not hesitate to embrace the newest version of the ICO Direct Marketing Code.
Early March may feel like a different era, however in reality it was only just over a month ago that the ICO closed their consultation on its the draft of the revised Direct Marketing Code.
The timeline for implementation remains slightly unclear and could even shift back further [...]
The post The ICO Direct Marketing Code – Yes, it Applies to You! appeared first on ExchangeWire.com. | | 12:38p |
Experts Predict Marketing Future Shaped by AI, Data Ethics, and Environmental Responsibility Essence, a global data and measurement-driven agency which is part of GroupM, today [29 April 2020] released a unique report on the future of advertising based on the predictions of experts across academia, business, marketing, technology, publishing, and advertising trade organisations around the world.
The study evaluates the likelihood of 15 different scenarios occurring over the next decade and assesses the implications of each for the future of advertising. Each scenario tested explores the influence of a key dynamic or [...]
The post Experts Predict Marketing Future Shaped by AI, Data Ethics, and Environmental Responsibility appeared first on ExchangeWire.com. |
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