Kinetic Launches OOH Behavioural Planning Platform; Primis Partners with Reuters

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Kinetic launches OOH behavioural planning platform; Primis partners with Reuters; PubNative partners with fluct; impact of cookie matching on publishers assessed; Tappx to launch CTV programmatic server-side ad insertion platform.
Kinetic launches OOH behavioural planning platform
Kinetic, one of the UK’s largest out of home (OOH) agencies, has announced the launch of its new behavioural audience planning platform, Journeys, in [...]

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