2021 Predictions: Digital Transformation & Automation

Digitisation is nothing new, but, until 2020, had been a gradual, evolutionary process. Yet with businesses forced to contend with unprecedented circumstances, the transformation of traditional channels into digital and automated forces accelerated at rapid pace. In the latest article in our 2021 Predictions series, industry figures tell us how they think digital transformation and automation will continue to shape ad tech in the coming year.
 
Brands will apply their new digital capabilities to build on 2020’s progress

Digital Transformation in 2021 [...]

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