Compliant LHF Ads Build Trust in Smaller Brands Finds New Azerion Research

Smaller, less healthy food (LHF) brands should not fear the forthcoming legislation that will restrict when and where they advertise. Rather than weakening performance, compliant ads can increase comfort and trust and evoke positive emotions with viewers.

This is a key [...]

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Intent IQ’s Yoad Shloosh on Privacy-First Advertising, Identity Loss and Attribution

Yoad Shloosh, head of EMEA at Intent IQ, examines differences between the US and UK markets when it comes to identity and privacy-first advertising, concerns for publishers facing increasing identity loss, as well as creating a solution that works for [...]

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PubMatic Delivers 5x Faster, Smarter Advertising Decisions With NVIDIA

PubMatic, an independent technology company delivering the digital advertising supply chain of the future, announced the latest results of a multi-year integration of NVIDIA technology to leverage accelerated computing for programmatic advertising’s unique requirements across the open internet. 

By working with [...]

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Digest: Nine, Paramount-Ten in Talks on Ad Sales Merger; Perplexity Halts Ad Signups; EU Reviews Kids’ Safety on Major Platforms

In today’s Digest, Nine and Paramount-Ten’s ad sales merger talks, Perplexity’s decision to pause new ad sign-ups, and the European Commission’s review of child safety on major platforms as UK MPs’ call to probe job cuts to TikTok’s content moderation [...]

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Seedtag Appoints Adrien Boyer as SVP of Europe

Seedtag, the neuro-contextual advertising company, today (14th October, 2025) announced the appointment of Adrien Boyer as SVP of Europe. In this new role, Boyer will drive Seedtag's next phase of European growth, managing regional teams, shaping the commercial strategy and roadmap, [...]

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Shinka Appoints SVPs of Product & Commercial to Drive Platform & Market Expansion

Shinka, the leading fully transparent and platform agnostic mediation layer for CTV, DOOH, and Audio, today (13th October, 2025) announces the appointment of two new senior vice presidents (SVPs) to its leadership team: Nick Flood, joining as SVP of product [...]

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Digest: CMA Designates Google Strategic Market Status in Search; India Pilots AI Chatbot E-Commerce; Reddit Poaches WPP Media’s North America CEO

In today’s Digest, we cover the CMA designating Google strategic market status in search, India piloting AI chatbot-led e-commerce, and Reddit making a major Madison Avenue hire.

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Pixalate’s Q2 2025 APAC Click Fraud Benchmark Reports for Mobile Apps, Desktop Web, & Mobile Web

Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, released the Q2 2025 APAC Click Fraud Benchmarks Report for desktop web, mobile web, and mobile in-app advertising. The report highlights various types of click-related invalid traffic [...]

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The Stack: Ad Tech Aligns and Expands

This week brought a number of alignment moves across the global ad and AI landscapes from new retail standards to strategic platform partnerships. In today’s MadTech Daily, we discuss ITV launching its GenAI Ads Manager, the UK ad regulator trialling [...]

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Mobupps Wins Double Silver at the NYX Awards 2025

Mobupps, a leading ad tech company with a legacy spanning over 16 years, has been recognised with two prestigious Silver awards at the NYX Awards 2025.

Mobupps won top honours in the Marketing ROI Excellence category for its campaign with FavBet, [...]

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Pixalate’s Q2 2025 EMEA Click Fraud Benchmark Reports for Mobile Apps, Desktop Web, & Mobile Web

Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, released the Q2 2025 EMEA Click Fraud Benchmarks Report for desktop web, mobile web, and mobile in-app advertising. The report highlights various types of click-related invalid traffic [...]

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iCo Medios Partners with VIOOH to Expand Programmatic DOOH in Columbia

iCo Medios, a leading digital out-of-home (DOOH) media company in Colombia, today (9th October, 2025) announced a strategic partnership with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform. This alliance, officially signed in March 2025, marks a significant [...]

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Adzymic Strengthens ANZ Presence with Appointment of Ben Farnsworth as Managing Partner

Adzymic, an award-winning provider of omnichannel creative and media solutions, has strengthened its commitment to the Australia and New Zealand markets with the appointment of Ben Farnsworth as Managing Partner, ANZ.

Ben brings over a decade of experience driving growth for [...]

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AdPlayer.Pro añade nuevas funciones de segmentación publicitaria y mejora las capacidades programáticas de su plataforma

AdPlayer.Pro, un proveedor internacional de soluciones SaaS para publicidad en vídeo, ha implementado importantes mejoras en la funcionalidad de su plataforma publicitaria en vídeo.

Según el anuncio, las últimas actualizaciones incluyen especialmente nuevas funciones de segmentación publicitaria y creación de listas [...]

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Digest: IAB Europe Opens Comment on New Commerce and Retail Media Standards; Ooh Media Unveils Metro Tunnel Ad Network; California Bans Loud Streaming Ads

In today’s Digest, we discuss IAB Europe opening public comment on new retail media standards, Ooh media unveiling its Metro Tunnel ad network, and California banning loud streaming ads.

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AdPlayer.Pro Adds New Targeting Features, Upgrades Programmatic Platform Capabilities

AdPlayer.Pro, an international provider of SaaS video advertising solutions, has rolled out significant upgrades to the company’s video ad platform functionality.

According to the announcement, the latest enhancements particularly include new targeting and whitelisting capabilities, aimed at boosting video ad campaign [...]

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Navigating the Global Puzzle of Ad Tech Laws

Global ad laws were already a patchwork. Then came AI. Faster, fuzzier, and harder to govern. Avya Chaudhary uncovers what brands are quietly doing to solve the legal puzzle...

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Pixalate’s Q2 2025 LATAM Click Fraud Benchmark Reports for Mobile Apps, Desktop Web, & Mobile Web

Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics,  released the Q2 2025 Latin America Click Fraud Benchmarks Report. The report highlights various types of click-related invalid traffic (IVT) in the Latin America (LATAM) region and identifies [...]

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Pentaleap Expands Campaign Manager with Powerful New DSP Features

Pentaleap Inc., leader in retail media technology, today (8th October, 2025) announced major updates to its Campaign Manager, the company’s demand-side platform (DSP) that helps advertisers run full-funnel retail media campaigns with transparency and ease.

Since its launch last year, Pentaleap [...]

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Digest: Google’s Ad Tech Trial Nears Judge’s Decision; Amex and Duolingo Launch Ad Platforms; Mozilla Partners with Index Exchange

In today’s MadTech Daily, we cover Google’s ad tech trial nearing a judge’s decision, Amex and Duolingo launching ad platforms, and Mozilla partnering with Index Exchange.

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