Steam's overlords still think in-game ads are fine as long as they're "appropriate"

Cheery mom-and-pop computer game business Valve have created a new Steamworks page for their policy about in-game adverts and advertising in general, with a troubleshooter's list of dos and don'ts for developers.

As Graham pointed out to me just now, Valve's handling of such things hasn't really changed over the past few years, but I can't pass up the opportunity to chew the fat a little about the intriguingly murky, slippery-slope business of turning your virtual world into an ad platform. Also, I had already written this article by the time he pointed that out to me, and I can't bear to send all my precious words to the abyss.

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