Does Mozilla's New Logo Bring Back Its Dinosaur Mascot - in ASCII Art?
"A new Mozilla logo appears to be on the way," writes the blog OMG Ubuntu, " marking the company's first major update to its word-mark since 2017." The existing logo, which incorporates the internet protocol "://" and chosen based on feedback from the community, has become synonymous with the non-profit company. But German blogger Sören Hentzschel, an avid watcher of all things Mozilla, recently noticed that a different Mozilla word-mark was accompanying the (unchanged) Firefox logo on Mozilla's 'Nothing Personal' webpage [upper-left]. Some digging uncovered a number of recent code commits readying and referencing a refreshed word-mark and symbol for use in the navigation areas of Mozilla websites, landing pages, and so on... However, what's most exciting (to a nerd like me) with this new logo is the ASCII symbol at the end. It could be viewed as a flag on a pole. Sort of like Mozilla planting its values in the ground to say "we're here, come join". But it's more likely a nod to the original Mozilla mascot (inherited from its Netscape beginnings), which was a red dinosaur (an interesting logo of itself as it was designed by Shepard Fairey who created other seminal design works, and the skate brand OBEY)... Between the inclusion on a live webpage, code commits readying new logo for Mozilla websites, and the fact people can buy official Mozilla merchandise emblazoned with the new design, it seems a formal rebrand announcement is fairly imminent...

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