Walgreens Replaced Fridge Doors With Smart Screens. It's Now a $200 Million Fiasco
Walgreens Boots Alliance has ended a $200 million digital display venture with startup Cooler Screens after widespread technical failures and poor revenue, removing thousands of smart screens from its store freezer doors [non-paywalled link]. The screens, which displayed product information and ads, frequently crashed, showed incorrect inventory, and occasionally caught fire, Bloomberg reports. Cooler Screens CEO Arsen Avakian cut data feeds to over 100 Chicago-area stores in December 2023 during a contract dispute, prompting Walgreens to obtain a restraining order. Walgreens completed removal of 10,300 screens from 700 stores in August 2024, replacing them with traditional glass doors. The screens generated just $215 per door annually, less than half the contractual minimum, according to Walgreens. Nearly $50 million worth of custom-made screens now sit unused in a Texas warehouse.

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