Electronic Arts' AI Tools Are Creating More Work Than They Save
Electronic Arts has spent the past year pushing its nearly 15,000 employees to use AI for everything from code generation to scripting difficult conversations about pay. Employees in some areas must complete multiple AI training courses and use tools like the company's in-house chatbot ReefGPT daily. The tools produce flawed code and hallucinations that employees then spend time correcting. Staff say the AI creates more work rather than less, according to Business Insider. They fix mistakes while simultaneously training the programs on their own work. Creative employees fear the technology will eventually eliminate demand for character artists and level designers. One recently laid-off senior quality-assurance designer says AI performed a key part of his job -- reviewing and summarizing feedback from hundreds of play testers. He suspects this contributed to his termination when about 100 colleagues were let go this past spring from the company's Respawn Entertainment studio.

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