Nova Launcher Gets a New Owner and Ads
Nova Launcher has been acquired by Instabridge, which says it will keep the app maintained but is evaluating ad-supported options for the free version. Android Authority reports: Today, Nova Launcher announced that the Swedish company Instabridge has acquired it from Branch Metrics. Instabridge claims it wants to be a responsible owner of Nova and does not want to reinvent the launcher overnight. However, the launcher still needs a sustainable business model to support ongoing development and maintenance. To this end, Instabridge is exploring different options, including paid tiers and ad-supported options for the free version. The new owners claim that if ads are introduced, Nova Prime will remain ad-free. However, this is misleading, as ads are already here for some users. Last year, the founder and original programmer of Nova Launcher left the company, signaling its "death" as he had been the sole developer working on the launcher for the past year.

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