Seven of the World's Ten Best-Selling Smartphones in 2025 Were iPhones
Apple sold seven of the ten best-selling smartphones globally in 2025, a lopsided dominance that underscores how thoroughly the company controls the premium end of the mobile market. The iPhone 16 was the single best-selling phone worldwide, and Apple's presence extended all the way down to the tenth spot where the iPhone 16e -- its newest budget-friendly option -- found consistent demand in Japan and the U.S., according to Counterpoint. Samsung accounted for the remaining three positions, led by the Galaxy A16 5G as the best-selling Android device of the year. The Galaxy S25 Ultra also made the cut, marking the second straight year a Samsung flagship cracked the top ten. Together these ten phones from just two companies represented 19% of all smartphones sold during the year, continuing a four-year streak of Apple-Samsung exclusivity at the top.

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