"Imogen donaldson did not want to wear famous brand labels and she pointed out that we are not what we wear or how much money we have. She said she had only been in schools on rare occasions and she found them 'lifeless, a bit like a prison'. This is what they are and they provide an environment for peer pressure to dominate and indoctrinate. Imogen, free from this environment, was able to see clearly what brand names really represent: 'It's as if someone owns you. The original word came from a long pole with a logo on the end that was burned into a cow's side and showed the farmer owned them."
- David Icke, Icke David, Infinite Love Is the Only Truth: Everything Else Is Illusion