Potrykus has spearheaded an effort to have golden rice distributed for free to subsistence farmers. This required several companies which had intellectual property rights to the results of Beyer's research to license it for free. Beyer had received funding from the European Commissions 'Carotene Plus' research program, and by accepting those funds, he was required by law to give the rights to his discovery to the corporate sponsors of that program, Zeneca (now Syngenta). Beyer and Potrykus made use of 70 intellectual property rights belonging to 32 different companies and universities in the making of golden rice. They needed to establish free licences for all of these, so Syngenta and humanitarian partners in the project could use golden rice in breeding programs and to develop new crops.[44]

Free licenses for developing countries were granted quickly due to the positive publicity that golden rice received, particularly in Time magazine in July 2000.
http://en.wikipedia.org/wiki/Golden_rice#Distribution

>Long and costly approval process - это
>первое требование ВТО, есличо, которое
>как раз в открытую мотивировано интересами крупных компаний.

А что, есть противоречие в интересах
между гринписом и крупными компаниями?
гринпис, собственно, крупными компаниями и финансируется,
с целью подавления конкуренции и монополизации рынков