Charles N. Maddox of Griffin, Ga., has for many years sold locally mined clay under the catchy brand name Down Home Georgia White Dirt. "It's just Kaopectate," Maddox said. "The old drunks, they used to get drunk and put it [clay] in water and drink it, then go to work. The old-timers and people in Louisiana and Mississippi -- they just love to eat that Mississippi mud."