Dating Game

...it makes sense for online daters to keep things real. Pretending you look like Brad Pitt and lying about your income may get you lots of dates, but that is as far as it will get you. Once the real you turns up, your disappointed date will judge you as dishonest and you are unlikely to reach first base. ... but....
That's not to say a little exaggeration doesn't help. Both male and female daters are primarily seeking good looks.

Say it with flowers

Making an impression

...he suggests that the smell of warm electronics might resonate with people who have grown up playing computer games.

K*I*S*S*I*N*G

When humans became bipedal and no longer advertised their fertility, their upright posture resulted in a different alignment of both visually attractive signals and comfortable mating positions. "Despite these changes, the swollen labia still remain powerfully attractive to males because of an atavistic persistence of evolutionary memory for attraction to red," suggests Ramachandran. Hence the "come-hither" colour cue along with our oral propensity for fruit may have been transferred to our lips, resulting in the intensely arousing nature of a kiss.

Staying together

Fisher and her colleagues drew up a personality questionnaire designed to work out whether you are an explorer, builder, director or negotiator. By teaming up with the online dating site chemistry.com, they gave the questionnaire to more than 28,000 people and then tracked who was hooking up with who. They found a clear pattern, says Fisher. In a nutshell, explorers are more likely to go for explorers, directors for directors, but builders go for negotiators and vice versa. Chemistry.com is now using the questionnaire to match up prospective dates.