| Decision making under uncertainty: heuristics |
[Jan. 9th, 2007|12:00 pm] |
http://cat.xula.edu/thinker/decisions/heuristics/
"A number of factors can affect how we go about making decisions, but it is unusual for us to make a decision completely objectively and rationally; rather we usually bring biases from our prior beliefs or experiences into the situation. As a result, we often use "rules of thumb," or heuristics, to help us." |
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