| soc psych effects |
[Jun. 23rd, 2007|11:38 pm] |
mere presence ( Zajonc)
mere exposure ( Zajonc) - neophobia
group polarization ( Stoner)
deindividuation ( Zimbardo)
obedience to authority ( Milgram)
influence ( foot in the door, door in the face, etc. Chialdini)
beautiful is good ( average is beautiful, beauty is power, investment into beauty vs intelligence)
top qualities preferred in people - kindness, intelligence
illusion of control over random events ( gambling: harder toss for higher numbers; lottery ticket: $9 for selected, $2 for given).
the sleeper effect ( fiction is more persuasive than facts) - Carl Hovland |
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