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какое вообще тут возможно "рациональное планирование"?
It is possible but expensive. (About $80-90 for a billable hour). It involves such things as strategic reserves and contingency planning. Also, government subsidies / special tax rules are useful. Price per barrel is not the only consideration. Large corporations often invest in projects that are not profitable at today's prices. And some major industries don't even have a baseline for planning - think pharmaceuticals for example.
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