Does Programmatic Advertising Have a Targeting Problem? An Investigation

In this exclusive article written for ExchangeWire, Stephen Byrne (pictured below), regional VP at smartclip, discusses whether programmatic advertising currently has a targeting problem, despite it supposedly being the primary advantage to the channel.
Successful digital video advertising is based on many factors: creative ideas, high-quality environments and innovative formats are all equally important. But the first question should always be: Who do I want to reach? Based on data and automated targeting, this is where Programmatic Advertising thrives – at [...]

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