The End of the Third-Party Cookie: Why the Online Advertising Industry Urgently Needs to Raise Awareness

Cookie consent pop-ups annoy consumers. This is unlikely to change. But do Internet users even know why they see them? Do consumers understand that content can only be free if personalised advertising takes place and cookies are accepted? Kasper Skou (pictured below), co-founder and CEO of Semasio, doesn’t think so. In his guest article, Skou outlines where the industry is falling short when it comes to informing consumers of their data sharing options, and suggests how this problem could be [...]

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